Land For Sale Sign: Maximize Visibility on a Budget
Selling land is all about marketing, and a sign is a low-tech way to let people know that your land is for sale by owner. In fact, if you're just getting started, a sign is probably one of the first ways you'll want to advertise your land, but you may not know where to get one or what it should say.
In this guide:
Key Takeaways
- 🚩 A sign helps alert passersby and potential buyers who are already in the area
- 🏢 Signazon.com offers a good value option for purchasing a For Sale sign for less than $100
- 🌐 For a hands off approach, a company can install a wooden post For Sale sign for you
Why Use a Land For Sale Sign to Advertise Land?
While many methods to advertise land involve using the internet to draw attention to your listing, a land for sale sign's main purpose is to let people already passing by your property know that it is available.
This type of for sale sign serves to:
- Alert passersby that your land is for sale
- Help visiting potential buyers easily find the property
You can also capture potential local buyers through a neighbor letter campaign, but your sign land visibility might reach someone who doesn�t receive (or read) a neighbor letter. Using a sign for land is a fundamental local marketing tactic.
Imagine this scenario: You�ve sent out neighbor letters within a 1/4 mile radius. However, a family renting nearby, interested in building, wouldn't receive your letter (as it goes to the property owner). Unless they actively search online where you advertise land, like Craigslist or Facebook Marketplace, they might miss your nearby lot for sale sign.
Another scenario to avoid is a potential buyer struggling to locate your property, even with detailed directions. Unfamiliarity with the area or unclear property boundaries can cause confusion. Having a clearly visible land sign ensures they find the property. If the sell sign includes your phone number, they can easily call with questions while on-site.
When might this not be worthwhile? If your land has very low visibility � perhaps on a quiet cul-de-sac with no through traffic � a for sale sign might offer less marketing exposure. However, consider an inexpensive sign anyway purely to help serious buyers locate the property boundaries.
Before You Put Up Your Sign
Set Your Asking Price
Decide on your asking price before placing your land for sale sign. When calls come in, you need to know your number. Research comparable properties, determine your price, and be prepared to discuss it with potential buyers.
Do I Need a Second Phone Number?
Consider getting a separate phone number for your sign. This can be done free or inexpensively, without needing a second phone, and helps protect your privacy. Since many ways to advertise land require sharing your number publicly, this is a good investment in keeping your personal number private.
Google Voice is one option for adding a second number to your existing smartphone, often free for the first number. Calls to that number will ring on your regular phone.
Where Can I Buy a Land For Sale Sign?
Many real estate specific sign websites cater to agencies and often have minimum order requirements (e.g., three land for sale signs). This isn't ideal if you only need one sign.
For individuals needing just one sign, Signazon.com is a solid option often costing less than $100. Based in Plano, TX, they offer various custom banners and signs shipped directly to you.
Their Banjo Frame packages offer good value for a For Sale by Owner land sign. These include a sturdy metal banjo frame (easy to push into the ground) and one custom sign. Corrugated plastic is the most affordable sign material and suitable for most uses, while aluminum offers more durability. You can sometimes find a basic for sale by owner sign template on sites like these to customize.
Designing Your Land For Sale Sign
When ordering, select the Frame + Sign option on the banjo frame package page and choose your material. A common size is 18 inches tall by 24 inches wide. A single-sided sign is usually sufficient. Proceed to design using their templates or create your own.
Wondering what to put on a for sale by owner sign? Keep it simple. "Land For Sale" with your phone number is often enough, like the example shown. Adding specifics like "4 Acres For Sale" can also work. This banjo sign size doesn't accommodate much detail like price; the goal is for drivers to notice it, stop, and record your number. You don't necessarily need a complex for sale by owner sign template.
Once designed, approve the proof and add it to your cart (frame and sign will be separate items). Choose shipping and checkout.
On a tight budget? Consider a DIY approach. A basic sign could be made from spare wood (like plywood painted) attached to 2x4s or metal rods. Ensure it's legible � the purpose of any for sell sign (or correctly, for sale sign) is clear communication.
Want a more professional look or less hassle? Search online for �real estate sign post installation.� Companies serving real estate agents will install a traditional wooden post sign and remove it after the sale.
Conclusion
That covers the essentials of getting a land for sale sign up for your property. While a sign alone may not sell your land, it's a crucial, low-cost step to advertise land locally and helps serious buyers locate it easily. Combining a visible lot for sale sign with other marketing efforts increases your chances of a successful sale.
Looking for more ways to sell land by owner? Check out 6 Free or Cheap Ways to Sell Land Without a Realtor.
